Brand Events & Product Launches

Bring your event to life. Pure Locations has an enviable track-record delivering stunning event locations for some of the most coveted luxury brands in the world. With private residences available to book across Australia, our location portfolio includes harbourside penthouses to luxurious villas to church conversions.

Pure Locations can provide the perfect location for brand events and activations, contact us to see what we can help you create.

RALPH LAUREN x TENNIS AUSTRALIA EVENT AT IVANA

Ralph Lauren hosted an exclusive event at Ivana in Melbourne to announce the Polo Ralph Lauren brand partnership with Tennis Australia.

Tennis Australia welcomed back Ralph Lauren as the offical outfitter of the Australia Open with a spectacular summer season event activation and fashion shoot at an exclusive private residence with a tennis court in Melbourne.

HUBLOT EVENT AT PALMS HOUSE

Hublot hosted the Hublot Loves Football event at Palms House in Sydney to celebrate the Soccer World Cup.

Hublot is the offical timekeeper for the 2022 FIFA World Cup tournament, and hosted an exclusive event at a luxury private residence in Sydney, with breathtaking views of the Sydney Harbour Bridge and skyline. The event included a celebrity soccer shoot out overlooking Sydney Harbour, and guest DJ as the sun set over Sydney.

ELIZABETH ARDEN PRODUCT LAUNCH EVENT AT IN THE ARCH

Elizabeth Arden hosted an outdoor event at In The Arch in Sydney to launch their new Ceramides collection. Guests were treated to champagne and canapès on arrival, followed by a skincare demonstration.

The gorgeous gardens at In The Arch were also set up with make-up stations for guests to sample the new products.

DIOR EVENT AT THE CHURCH

Dior hosted an exclusive pop-up event at The Church in Melbourne, curating an immersive, invite-only experience which celebrated the colour and artistry of it’s Spring/Summer 2022 women’s ready-to-wear collection.

An immersion in colour and texture, the intimate event held over 5 days included a Dior Cafe, offering an urban oasis with lap-pool and manicured courtyard views.

The converted church, with a blend of heritage and modern architecture, created the perfect atmosphere to revel in Dior’s latest collection.

CAROLINA HERRERA EVENT AT VANTAGE POINT

Carolina Herrera celebrated 40 years with an exclusive rooftop soireé at Vantage Point, boasting uninterrupted views of Sydney Harbour.

Guests celebrated in style as the sun set over the Sydney skyline, raising a toast to 40 years of Carolina Herrera with a stunning champagne tower, live entertainment, and some sparkle to light up the night sky. The occasion also marked the launch of the limited-edition Carolina Herrera x Swarovski Good Girl Eau De Parfum bottle.

With a location brief of “Sex and the City meets Gossip Girl” – Pure Locations provided the perfect location to host this soireé.  A luxury penthouse with an expansive terrace in Potts Point, Vantage Point combines modern glamour with timeless elegance. Offering spectacular Sydney Harbour Bridge and city skyline views, Vantage Point is the ultimate location for luxury events.

ANASTASIA BEVERLY HILLS EVENT AT MACLEAY HOUSE

Anastasia Beverly Hills relaunched beauty product Brow Genius at an exclusive private residence in Potts Point. Sarah Humphries, founder and director of Sydney-based boutique agency, Sarah Humphries Agency (SHAPR) hosted the exclusive event.  Guests were treated to stunning harbour views at the luxury residence, with interactive make-up stations.

Celebrity make-up artist and author Nicole ‘Pinky’ Thompson held an interactive demonstration before colour-matching guests at the event to their correct brow pencil.

BENEFIT EVENT AT AVELINE

Benefit launched their WANDERful world of colour, launching eleven shimmering shades of blush. The event took place at Aveline – a timeless home with an elegant atmosphere.

Guests took part in an immersive experience transporting them into a world filled with colour. The garden party was picturesquely vibrant from every angle. The launch invited attendees to have hands-on experiences, getting familiar with the beautiful products.

“Colour that takes you places” was the phrase of the afternoon. Aveline allowed the guests to step into the Mediterranean, the ivy serving as the perfect backdrop for the dazzling pops of colour. From the entertaining interactive instalments, to the abundance of fresh flowers, and electric atmosphere this brand showcase was a hit. Aveline was the perfect location for an event with a distinct elegant and romantic feel.

GLASSONS ACTIVE EVENT AT CLEARWATER HOUSE

Glassons hosted the Glassons Active Event in Sydney at Clearwater House in to launch the new activewear range. VIP customers on the exclusive By appointment only guest list, were treated to a garden party and pop-up shopping experience complete with ping pong, healthy activations including a juice bar , and even a synchronised swimming show.

Clearwater House in Vaucluse provided the perfect launch event venue with a large undercover alfresco area and pool deck, connecting to a large manicured lawn space.

Glenfiddich Product Launch at Skyline

Le Grand Pique-Nique Noir was an immersive event experience to launch Glenfiddich’s Grand Cru whisky.  The experience was designed with a focus on craftmanship, provenance, luxury and celebration.

Architectural award winning Skyline in Sydney’s Eastern Suburbs was the ideal location for this luxury event with it’s enviable clifftop oceanside position and luxurious interiors.

We Are Kindred Fashion Show at Gatsby House

We Are Kindred launched the Bloom Resort 22 Collection at Australian Fashion Week at stunning location Gatsby House, an exclusive residence in Sydney.  The pool deck was transformed into a floral runway, and guests were treated to a heavenly garden party with incredible styling and grazing tables.

Gatsby House in Darling Point was an idyllic location to bring the dream to life for this exclusive fashion event and garden party.

Dior Forever Launch at Palms House

Dior added a touch of glam to Palms House unveiling their new makeup collection Dior Forever at an exclusive event.  The magical event was beautifully styled and included make up artist demonstrations complete with makeup stations, plus a photo wall for guests and influencers.

Palms House in Vaucluse, with it’s Mykonos meets Miami style and design, is a stunning location for luxury events, offering a superb setting with Sydney Harbour views.

Ralph Lauren x Vogue Event at The Church

Ralph Lauren showcased its entire pre-fall collection in Melbourne, with an intimate trunk show that was hosted in partnership with Vogue Australia. Throughout the course of the evening, the intimate gathering of guests in attendance were given the opportunity to get a first look at the brand’s latest collection of apparel, accessories and watches.

The event was set underneath the towering vaulted ceilings of The Church – the impressive feature paired with the rustic, Hamptons-style décor of the location perfectly complementing the label’s American roots. Those invited were welcome to sip champagne as they browsed the collection of key items from Ralph Lauren’s latest drop, which were thoughtfully displayed throughout the space.

The Church in Collingwood is a truly unique location, perfectly blending the old and the new, and boasting 770 square metres of space for events in Melbourne.

OMEGA SHOWCASE EVENT AT PALMS HOUSE

Omega welcomed VIP guests and media to an exclusive viewing of their new collection in a stunning private residence. Guests attended by appointment for the intimate product showcase event staged over a week.

Palms House was the ultimate setting with it’s crisp Mediterranean style and expansive Sydney Harbour views.

SODASTREAM PRODUCT LAUNCH at ACHILLES

SodaStream dialled up the luxe with their latest innovation, the SodaStream DUO Sparkling Water Maker. Designed to elevate and complement your kitchen, they launched the product at an exclusive event at Achilles in Sydney’s Eastern Suburbs.

To help celebrate the duality in all of us, guests were guided through a pilates flow by Jacqui Kingswell, before being taken through a masterclass by Masterchef Khanh Ong.

Achilles in Randwick is a stunning location with a spectacular green kitchen, and Mykonos meets Palm Springs style alfresco entertaining area.

L’Occitane Event at CLEARWATER House

L’Occitane en Provence Australia celebrated the relaunch of Immortelle Divine skincare collection at Clearwater House. The location was beautifully styled with florals and blooms throughout. Media and Influencer guests were treated to a garden party complete with a floral swing, brimming with Australian wattle, to celebrate the genius skincare powered by nature.

Clearwater House in Vaucluse provided an idyllic location for guests to experience the skincare collection within different zones of the house and garden setting.

CERAVE SKINCARE LAUNCH at PALMS House

CeraVe launched a new skincare product at Palms House, hosted by brand ambassador Brooke Boney.  Top tier media were treated to an intimate brunch at the beautiful private home in Vaucluse, followed by front row seats to CeraVe’s Skin Chat: A live and virtual panel discussion where special guests discussed all things facial skincare regime.

Patrón Cocktail Event at Casa Rosa

Patrón celebrated International Margarita Day with an exclusive cocktail party at Casa Rosa. Patròn wanted to throw an “extraordinary house party” in a private residence, reminiscent of the homes you might find in the Hollywood Hills. VIP guests were treated to margarita stations with the finest tequila, canapés and a celebrity DJ.

Casa Rosa in Rose Bay provided the ultimate harbourside setting for guests toasting to International Margarita Day.

LEXUS MOTORING Event at PALMS HOUSE

Lexus held a motoring media event at Palms House to launch the face-lifted Lexus ES. Media arrived at the property for a presentation from Lexus CEO with a light lunch, before jumping in the vehicles for a test drive, and returning for afternoon tea.

The stunning driveway and entrance at Palms House was the perfect setting for the Lexus vehicles to be lined up for the motoring event and content shoot.

Glassons Pool Party at HAMLET House

Glassons hosted an exclusive pool party and shopping event at Hamlet House to celebrate the launch of the Marco Polo capsule collection. The brand experience was tailored to Press and Influencers, plus a seperate event for VIP Customers, who were treated to a poolside cocktail party with a pop-up shopping experience, enjoying a day in the sun to shop the new summer collection.

TWO SUNS BEER LAUNCH at NATURES RETREAT

Setting the scene for the launch of Two Suns Beer, a stunning private home with a very Australian sensibility was selected as the location for the intimate launch party.  Guests were treated to a Japanese and Australian inspired canapé menu by chef Matt Sinclair.