Michelle McCormac
Founder and Director
Michelle’s career in the industry began in the late nineties when, driven by an innovative idea, she left her dream job at Marie Claire UK to launch a location agency that harnessed emerging technology and was tailored to the needs of the creative industry.
Over two decades later Michelle’s passion, knowledge and experience have built Pure Locations into Australia’s foremost location agency. Her ongoing commitment to innovation and first-rate customer service remain key to Michelle’s business ethos – leading her team to achieve excellence by emphasising continual learning, adaptability, and strong relationship building.
Meet MichelleOUR CLIENT SERVICES TEAM
Natalie Sidoti
Location Manager, Sydney
OUR MARKETING AND OPERATIONS TEAM
Carly Dirie
Project Manager
Valeria Valera
Location Photographer, Sydney
Marley and Lola
Morale Managers
“The personable and professional team at Pure Locations has made the experience of providing my home for location shoots easy. Communication is key to making it work for all parties involved and Michelle and her team keep you involved throughout the entire process. My home has been used for all types of shoots and I have found all members of the production team and their crews respectful of my home and my furnishings. If you list your home, be prepared to meet new and creative people, work with the great team at Pure Locations and, best of all, see your home looking its finest in the produced shots!”
MJ – Homeowner
Honour, Mosman
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