No, the listed price on each location is a starting rate, based on a standard 8-hour day for a low impact fashion or lifestyle photoshoot, up to 15 PAX. It is not inclusive of our agency booking fee, or GST.

The hire price may also vary depending on the production type and length of hire. We explain that further below.

Unlike most other digital location hire platforms, Pure Locations operates as an agency. This means you will have a dedicated Account Manager to support every aspect of your location booking. This includes conducting file pulls, checking location availability, handling all communication with homeowners, managing shoot-day logistics, contracts, payment and paperwork. Your Account Manager will also be on-call on the day of your shoot for any location assistance if required, and will always follow up with you post shoot.

Booking fees start at $550 + GST for a one-day shoot. Subsequent shoot days have a reduced booking fee, and large-scale filming or corporate events will have an increased booking fee.

For larger scale productions, such as furniture shoots, filming for TV programmes and movies, or corporate events, the hire price may vary to consider factors such as increased crew numbers, large-scale equipment and extended hours on set, and the impact this may have on the homeowner and their family, and the home itself. For corporate events, prices will depend on the length of hire, number of guests and the nature of the event, in which our events team can provide more information upon enquiry.

When a homeowner registers their home, our experienced Portfolio team will always advise a recommended hire rate during the onboarding process, based on the geographic location of the home, style, features, production suitability and also the rate of similar locations within the area. Although many of our homeowners are happy to be guided by our recommendations, the homeowner essentially has the final say as to their set location hire rate. However, we work closely to establish a rate they feel reflects the effort it takes to hire out their home, whilst also balancing this to be achievable, fair and aligned with brand budgets.

Yes, the starting prices listed on our website are based on standard hours between 8am- 6pm. It’s best to inform our team if you need to shoot outside of these times.

When a location does not show a starting price and says P.O.A, this means that it is price on application. In this case, reach out to our Client Services Team and we will be able to assist you with a quote.

To hire one of our locations, all clients must have a registered ABN (although, not required for businesses that are domiciled outside of Australia). However, all clients must be able to provide a certificate of current Public Liability Insurance. It is best to check your business insurance, as this usually carries the Public Liability Insurance required. However, it is vital to confirm this prior to your shoot.

No, the price shown on each location listing is not the total amount that is paid to the homeowner. This price is a starting rate for a standard low-impact shoot of 8 hours duration, and comprises both the hire rate paid to the homeowner and Pure Locations commission for listing and marketing the home, and further managing any booking enquiries we receive.

When a homeowner registers their home with Pure Locations, our experienced Portfolio team will respond with advised hire rates, specific to the property. The rates suggested are based on multiple factors including the geographic location of the home, size, style, production suitability, and certain unique features that we know our creative clientele will be interested in. We also take into account other similar properties within the area and the rates they receive, to ensure the suggested rate is competitive. We always aim to find the middle ground between ensuring the hire rate our homeowners receive is worth their time and effort of hiring out the home, whilst also ensuring the hire rate is fair and aligned with brand budgets.

When you receive our suggested hire rates for your home during onboarding, you will then have the opportunity to either confirm the rates, suggest a different hire rate or decline the rates altogether. However, once the rates are agreed upon by yourself (the homeowner) and Pure Locations, it is strongly recommended that they remain fixed for at least 6 months. Our Client Services team will begin quoting out your home to our clients based on the pre-approved rates and they will also be visible on your website listing, therefore any changes to the agreed rates have the potential to affect bookings.

Our team has extensive industry experience and will always suggest a fair and well-informed hire rate. By trusting our recommendation, you are giving your home the best chance at securing bookings.

There are some occasions where you may receive a higher rate than initially suggested for your home. If a client enquires on your location for a larger scale production (such as a TV commercial, film shoot or corporate event), the fee you receive may increase depending on the nature of the production and the impact this may have on yourself as the homeowner, and on your home. Our Client Services team will discuss this with you upon an enquiry of this nature.

The way Pure Locations operates differs to most other location booking platforms in the industry, where we operate as an agency. These digital platforms require you to manage and maintain your listing, bookings and communication with the hirer all on your own accord, which can be a time consuming and stressful process for homeowners. As your agent, we have a professional Client Services team managing every aspect of the booking, client communication and shoot, plus putting forward your location for suitable creative briefs we receive. We also have an in-house Marketing team to market your home, and a Portfolio Team on hand to manage and maintain your website listing. Therefore, the variation in how our agency operates can result in a difference in suggested rates.