Simply register your details below and provide us with photos of your home. There are no fees to join our agency and list your location with us. We are always looking for a variety of shoot locations, from suburban family homes to beachfront mansions. We create listings that match the current creative briefs we are receiving (this includes how far our creative clients are willing to travel from the CBD).
We will review your registration and if your property is selected to be listed as a location house, we will create a webpage for your location and confirm the listing with you. Upon confirmation, you will receive our Welcome Pack which will provide you with all the information you need to start your journey with us.
If we receive an enquiry for your location, we will:
Contact you and provide you with all the details and the proposed location fee you will receive. We will fully brief you on the number of hours your location will be needed, the number of cast and crew that will be involved and the areas of use.
You can then decide if you want to be involved and accept the booking. If you decide to proceed, we will provide a booking agreement.
Check out our journal for more information about Listing your home with Australia’s leading Location Agency
Complete the registration form and upload at least 20 images that best showcase your home. Please ensure that all photos submitted only display areas that are available to hire.
Tips for photos:
The images do not need to be professional photos, but they do need to be good quality images that give us an idea of the space and style of each room. We recommend taking photos with natural sunlight and including a wide shot of each room.
Please ensure the images you supply are current and accurately reflect how your home will be presented for shoots. Images must display your home’s current décor, furniture, and colour palette.
Please ensure that you have ownership/permission to use the images you provide, otherwise these cannot be used.
Your registration will be reviewed, and we will be in contact if your property is selected to be listed.
If you have any questions about registering your home, please email register@purelocations.com.au
This will depend on several factors relating to your home, including its geographic location, style and size, and to the type of production. For suburban homes in an ideal location (within an hour from the CBD), a typical photoshoot can start from $1,000. For larger homes, these rates could be around $3000 to start. Depending on the impact of the shoot on your home, this will affect the amount paid to you, and we will use your agreed starting rate as a guide. For homes that are used for Corporate Events, the starting rate can be much higher and will significantly vary depending on the brief. Ultimately, we have to keep our suggested prices aligned with industry standards to ensure creatives can pay the prices for the homes they hire, whilst ensuring homeowners feel it is worth their time as well. Explore our blog for more information on types of shoots and what to expect.
At Pure Locations, our Portfolio team will create and update your listing for you. To keep our portfolio consistent and SEO-optimise your listing, our team takes special care to create a listing that accurately portrays your home, and fits our Portfolio of locations.
Once you submit your registration our team will be in touch to confirm:
Please note: missing registration details (especially images) will slow down the process to list your home.
If you need to make any adjustments to your listing or confirm which images you registered with, please get in touch with our team.
Most shoots require a closed set – This means that you, children, and dogs/animals are not at home during the shoot.
Closed sets are often requested when productions want to safeguard the talents privacy, maintain confidentiality, reduce the risk of background noise when filming sound or ensure they can work uninterrupted.
Please also ensure no friends or other visitors are expected at the property during the hours of hire and any agreed upon overtime.
We understand that some owners work from home, however it is important to remember that the teams entering your property have paid to hire your home and therefore it is reasonable for them to expect a certain level of autonomy and freedom to carry out their work undisturbed without you entering any areas of use. If you need to work from home on the day of the shoot please let your Account Manager know at the enquiry stage.
It is strongly advised that all homeowners that register their properties with Pure Locations inform their home insurance company/insurance broker that they are intending to rent their home out for photoshoots, filming and corporate events.Â
Pure Locations is the leading Location Agency in Australia. Established in 2004, we are specialists in providing locations to hire for photoshoots, filming and corporate events.
With more than 20 years experience in the Media Industry, we can quickly establish which houses suit our creative clients needs.
As the agent for property owners, we will actively market your location to our established clients, which include Creative Agencies, TV Production Companies, Magazines, Luxury Brands and PR/Marketing/Event agencies to name but a few.
Check out our journal, for more information about Listing your home with Australia’s leading Location Agency
No, the listed price on each location is a starting rate, based on a standard 8-hour day for a low impact fashion or lifestyle photoshoot, up to 15 PAX. It is not inclusive of our agency booking fee, or GST.
The hire price may also vary depending on the production type and length of hire. We explain that further below.
Unlike most other digital location hire platforms, Pure Locations operates as an agency. This means you will have a dedicated Account Manager to support every aspect of your location booking. This includes conducting file pulls, checking location availability, handling all communication with homeowners, managing shoot-day logistics, contracts, payment and paperwork. Your Account Manager will also be on-call on the day of your shoot for any location assistance if required, and will always follow up with you post shoot.
Booking fees start at $550 + GST for a one-day shoot. Subsequent shoot days have a reduced booking fee, and large-scale filming or corporate events will have an increased booking fee.
For larger scale productions, such as furniture shoots, filming for TV programmes and movies, or corporate events, the hire price may vary to consider factors such as increased crew numbers, large-scale equipment and extended hours on set, and the impact this may have on the homeowner and their family, and the home itself. For corporate events, prices will depend on the length of hire, number of guests and the nature of the event, in which our events team can provide more information upon enquiry.
When a homeowner registers their home, our experienced Portfolio team will always advise a recommended hire rate during the onboarding process, based on the geographic location of the home, style, features, production suitability and also the rate of similar locations within the area. Although many of our homeowners are happy to be guided by our recommendations, the homeowner essentially has the final say as to their set location hire rate. However, we work closely to establish a rate they feel reflects the effort it takes to hire out their home, whilst also balancing this to be achievable, fair and aligned with brand budgets.
Yes, the starting prices listed on our website are based on standard hours between 8am- 6pm. It’s best to inform our team if you need to shoot outside of these times.
When a location does not show a starting price and says P.O.A, this means that it is price on application. In this case, reach out to our Client Services Team and we will be able to assist you with a quote.
To hire one of our locations, all clients must have a registered ABN (although, not required for businesses that are domiciled outside of Australia). However, all clients must be able to provide a certificate of current Public Liability Insurance. It is best to check your business insurance, as this usually carries the Public Liability Insurance required. However, it is vital to confirm this prior to your shoot.
No, the price shown on each location listing is not the total amount that is paid to the homeowner. This price is a starting rate for a standard low-impact shoot of 8 hours duration, and comprises both the hire rate paid to the homeowner and Pure Locations commission for listing and marketing the home, and further managing any booking enquiries we receive.
When a homeowner registers their home with Pure Locations, our experienced Portfolio team will respond with advised hire rates, specific to the property. The rates suggested are based on multiple factors including the geographic location of the home, size, style, production suitability, and certain unique features that we know our creative clientele will be interested in. We also take into account other similar properties within the area and the rates they receive, to ensure the suggested rate is competitive. We always aim to find the middle ground between ensuring the hire rate our homeowners receive is worth their time and effort of hiring out the home, whilst also ensuring the hire rate is fair and aligned with brand budgets.
When you receive our suggested hire rates for your home during onboarding, you will then have the opportunity to either confirm the rates, suggest a different hire rate or decline the rates altogether. However, once the rates are agreed upon by yourself (the homeowner) and Pure Locations, it is strongly recommended that they remain fixed for at least 6 months. Our Client Services team will begin quoting out your home to our clients based on the pre-approved rates and they will also be visible on your website listing, therefore any changes to the agreed rates have the potential to affect bookings.
Our team has extensive industry experience and will always suggest a fair and well-informed hire rate. By trusting our recommendation, you are giving your home the best chance at securing bookings.
There are some occasions where you may receive a higher rate than initially suggested for your home. If a client enquires on your location for a larger scale production (such as a TV commercial, film shoot or corporate event), the fee you receive may increase depending on the nature of the production and the impact this may have on yourself as the homeowner, and on your home. Our Client Services team will discuss this with you upon an enquiry of this nature.
The way Pure Locations operates differs to most other location booking platforms in the industry, where we operate as an agency. These digital platforms require you to manage and maintain your listing, marketing, bookings and communications with the hirer all on your own accord, which can be a time consuming and stressful process for homeowners. As your agent, we have a professional Client Services team managing every aspect of the booking, client communication and shoot, plus putting forward your location for suitable creative briefs we receive. We also have an in-house Marketing team to market your home, and a Portfolio Team on hand to manage and maintain your website listing. Therefore, the variation in how our agency operates can result in a difference in suggested rates.
Navigate to the login page and enter your username and password.
If you don’t have an account, register by providing your details and then log in.
Once logged in, go to the “My Wishlists” page to view and manage your wishlists.
Click on the “Create New Wishlist” button. Enter a name for your wishlist in the popup window that appears and click “Create”.
Go to the “My Wishlists” page and click the edit icon next to the wishlist you want to modify. Update the wishlist name and locations in the popup window and save your changes.
Go to the “My Wishlists” page and click the delete icon next to the wishlist you want to remove. Confirm the deletion in the popup window.
Click the share icon next to the wishlist you want to share. The share popup window will provide a link to share via email or to use in an enquiry.
On a location page, click the heart icon to open the wishlist popup window. Select an existing wishlist or create a new one to add the location to. The heart icon will turn active (filled heart) if the location is added to a wishlist.
Go to the “My Wishlists” page and click the edit icon for the wishlist. In the popup window, click the “Remove” button next to the location you want to remove.
When editing a wishlist, use the search field to find and add locations. Type at least three characters to see search suggestions and select a location to add.
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